Great things are happening at Nat Sherman’s flagship store.
Last week on Thursday, acigarsmoker.com was at Nat Sherman, hanging out with Dr. Alejandro Martinez-Cuenca – the president of Joya de Nicaragua (JDN) cigars. When I got to the Nat Sherman Flagship, Pat Felitti (the Master of Hospitality) greeted and escorted me to their exclusive Johnson Club – where I briefly met up with Michael Herklots (now in charge of Nat Sherman’s brand).
The Johnson Club had an awesome Latino flare that night. There were an eclectic collection of fashion(Bloginity), latino interest(Hombre magazine), and other bloggers.
Once there, Dr. Martinez-Cuenca talked briefly to me about his new line extension in their Cabinetta series. Set to be released at this summer’s IPCPR, JDN’s Cabinetta series will now feature an exciting lancero size.
More interestingly, Dr. Martinez-Cuenca talked about his collaboration with Drew Estates. About 45% of JDN cigars are sold in the U.S. 55% go to the worldwide market. And the JDN cigars in the United States are currently distributed through Drew Estates. However, just recently, JDN stepped up their game and got more involved with Drew Estates with their collaboration, My Uzi Weighs a Ton, which are now produced in the JDN factories.
Over the course of last year, Dr. Martinez-Cuenca set out to personally visit roughly 10% of all his cigar accounts to personally talk to his customers. After personally visiting over 157 of his accounts in the United States, Dr. Martinez-Cuenca gathered first-hand feedback from his customers, which he used to craft his most recent releases.
I was definitely excited for Dr. Martinez-Cuenca because of his new cigar releases and new collaboration with Drew Estates. I was also excited for Nat Sherman’s flagship store and brand because this event hints at the Brand’s direction and attitude towards different cigar brands.
Via Fernanda Zapata (thanks for a great evening)
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